A ban on the sale of alcohol below cost price, due to be introduced in April, will have a "limited impact" on overall alcohol pricing, new research claims.
The Newcastle University study comes a week after Prime Minister David Cameron visited the city and pledged to tackle the "scandal" of alcohol abuse.
Researchers visited 29 city stores and found 2,000 promotions on offer - but only 2% were at below-cost price.
Dr Jean Adams, who led the study,
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