13 April 2012
Last updated at 12:05
Freddy Krueger is a typical example of Hollywood's many disfigured villains
Some 750 cinemas across the UK will be running a short film to challenge movie attitudes to facial disfigurement.
The one-minute film, starring Downtown Abbey's Michelle Dockery and Leo Gormley, will be shown ahead of feature films at Odeon cinemas for a fortnight.
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